Petco Expands Revolutionary Vital Care Membership to Include Birds, Reptiles, Fish and Small Pets


First-of-its-kind health and wellness plan for all species of pets makes comprehensive pet care more convenient, accessible and reasonably priced

SAN DIEGO, Aug. 30, 2022 /PRNewswire/ — Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced the expansion of Vital Care, its paid health and wellness membership program, to now include birds, reptiles, fish and small pets. Previously only available for dogs and cats, Vital Care unlocks one of the best of Petco through exclusive savings and rewards on nutrition, supplies, services, veterinary care and more with advantages tailored to every species’ individual needs.

“Extending the standard care and advantages our Vital Care program offers to cover every type of family pets is one more move that is good for pets and good for our business,” said Jenny Wolski, Petco Senior Vice President, Omnichannel Customer Experience. “Vital Care has grown significantly – in each popularity and advantages – since we launched it two years ago. Pet parents proceed to hunt ways to higher look after the health of their pets and their budgets, and Vital Care helps them do each.”

Within the U.S., there are greater than 13 million fish, 9 million bird, 6 million small animal and 5 million reptile households* which have embraced these pets, and Petco is the primary national pet specialty retailer to supply this kind of comprehensive wellness plan at scale.

“Expanding Vital Care to birds, reptiles, fish and small animals makes it cheaper for his or her pet parents to bring home the fitting products that support the general health and wellness of their beloved companion animals, which – based on the ends in our pilot locations – we expect will herald more customers more often, and enhance sales for our companion animal business,” said Jonathan Williamson, Petco Vice President, Animal Care Education & Merchandising.

Pet parents can enroll their bird, reptile, fish or small animal into Vital Care for $9.99 monthly per pet type. Existing Vital Care members with dogs and cats can even add a bird, reptile, fish or small animal to their plan for a further $7.99 monthly per pet type. Advantages of a Vital Care membership with an annual commitment include:  

  • Pals Rewards every month ($5 for small pet plans; $15 for dog or cat plans)
  • Discount on nutrition** (10% off dog or cat nutrition; 20% off small pet nutrition, including dry, live, fresh or frozen)
  • Unlimited routine vet exams at Vetco Total Care locations or unlimited $20 Pals Rewards for each routine exam at members’ veterinarian of alternative for dogs and cats
  • 20% off small pet, bird, reptile & fish supplies**
  • 20% off grooming** for dogs or 20% off litter for cats 
  • 20% off purchases of additional fish, small pets, birds and reptiles** 
  • $2 membership discount per pet type, monthly

“Companion animals deserve the identical love and care as dogs and cats, so I could not be more thrilled that Petco will help make a profound, positive impact on these pets and the parents who love them by extending Vital Care offerings to every type of family pets,” said Dr. La’Toya Latney, a board-certified zoo and exotic animal veterinarian and a member of Petco’s Pet Wellness Council. “My passion is providing revolutionary solutions to beloved companion animals that typically have less representation available in the market. This expanded membership plan is an important solution for pet parents searching for ways to lower your expenses and meet their pets’ health and wellness needs as they might their very own.”

For each a healthier pet and healthier budget, Vital Care pays for itself and offers an array of advantages to support the entire health of all species of pets. Leveraging its “Petconomics” campaign to focus on Vital Care’s “Great Dane-sized” advantages at a “Chihuahua-sized” price, Petco continues to teach pet parents on convenient, reasonably priced ways to speculate in long-term routine look after their pets to assist keep them blissful and healthy.

Pet parents can enroll for Vital Care in Petco pet care centers, online and via the Petco app. For more information on Petco’s expanded membership offerings, visit

*Source: American Pet Products Association, Inc., 2021-2022.
**Exclusions may apply. For more details on Vital Care, visit

About Petco, The Health + Wellness Co.

Founded in 1965, Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. We have consistently set recent standards in pet care while delivering comprehensive pet wellness products, services and solutions, and creating communities that deepen the pet-pet parent bond. We operate greater than 1,500 pet care centers across the U.S., Mexico and Puerto Rico, which supply merchandise, companion animals, grooming, training and a growing network of on-site veterinary hospitals and mobile veterinary clinics. Our complete pet health and wellness ecosystem is accessible through our pet care centers and digitally at and on the Petco app. In tandem with Petco Love (formerly the Petco Foundation), an independent nonprofit organization, we work with and support 1000’s of local animal welfare groups across the country and, through in-store adoption events, we have helped find homes for greater than 6.5 million animals. 

Media Contact:

Yvonne Tarrab 
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SOURCE Petco Health and Wellness Company, Inc.