Petco Enhances Revolutionary Vital Care Program to Help Pet Parents Unlock the Better of its Whole Health Offerings


SAN DIEGO, March 8, 2022 /PRNewswire/ — Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) helps pet parents look after their pet’s whole health by introducing latest advantages for his or her progressive paid membership plan, Vital Care, making the membership more accessible and inclusive than ever before. At just $19.99 monthly, the associated fee of a Vital Care membership pays for itself when unlocking the most effective of Petco through exclusive savings on nutrition, grooming, litter, routine veterinary exams and more.

“During the last two years, families across the country have welcomed tens of millions of latest pets into their homes, and with inflation impacting all Americans’ on a regular basis lives, our progressive Vital Care program is fundamentally changing the best way people look after their pets’ health and wellness while keeping their wallet healthy, too,” said Jenny Wolski, Senior Vice President of Omnichannel Experience at Petco. “Caring for our pets should not be complicated or break the bank. With advantages valued between $320 and $404 per 12 months, plus helpful resources every step of the best way, the plan saves pet parents each money and time. If our pets could do the mathematics, we predict they’d agree – Vital Care is just smart Petconomics!”

Launched in October 2020, Vital Care originated as a part of Petco’s commitment to supporting the general health and wellness of pets. Today, with nearly 160,000 pets enrolled, Petco has enhanced this system to incorporate much more advantages for dogs and a latest plan tailored for cats. At $19.99 monthly with an annual commitment, the associated fee of Vital Care could be offset by what members get in return, including:

  • $15 Pals Rewards every month to make use of on any health and wellness needs they could have
  • $20 Pals Rewards for each routine exam on the vet of your alternative or unlimited routine exams at participating Petco vet locations
  • 20% off full-service grooming for dogs*
  • 20% off all litter for cats
  • 10% off all nutrition**
  • A further 5% off nutrition and litter when used with Repeat Delivery
  • $20 off pet boarding, dog walking, or pet sitting services on, coming soon

To teach pet parents on latest Vital Care advantages and tap into the realities of the present inflationary environment, Petco launched “Petconomics,” a dedicated marketing campaign that highlights the membership’s “Great Dane-sized” advantages at a “Chihuahua-sized” price. Featuring economics-inspired creative, “Petconomics” highlights the win-win that Vital Care presents to pet parents: a healthy pet and a healthy wallet. Beyond annual savings, the “Petconomics” concept also showcases how Vital Care is a convenient and inexpensive gateway to investing in long run routine care that will help pet parents keep their pets joyful and healthy while reinforcing Petco’s commitment to providing accessible pet healthcare.

“With personal funds top of mind for everybody right away, clearly and cleverly illustrating the smart ‘Petconomics’ of a Vital Care membership for pet parents is foundational to our role as their partner in pet health and wellness,” said Katie Nauman, Chief Marketing Officer at Petco. ” this membership through the lens of non-public finance gave us a timely and relevant method to connect with pet parents while also reinforcing the easy wellness and economic upsides to enrolling.”  

Petco can also be launching a Vital Care associates program to make the membership’s routine care accessible to much more pet parents by extending exclusive Vital Care advantages and discounts to its affiliate partners’ employees and customers. Starting this spring, the associates program will launch with several partners, including, the San Diego Padres, Companion Protect, Central Garden & Pet, and more. Along with the business-to-business focus, Petco has teamed up with Hill’s Pet Nutrition, which supports shelters through its Food, Shelter & Love program, to supply exclusive Vital Care advantages and discounts to shelters across the country with the goal to offer post-adoption support and ensure adopted pets stay of their loving homes. Jacksonville Humane Society, Oklahoma Humane Society, Brandywine SPCA, Baltimore Animal Rescue & Care Shelter, and Friends of Pima Animal Care Center are each signed on to launch Petco’s Vital Care Shelter Associates program. In the event you and your enterprise are fascinated about participating in Petco’s Vital Care Shelter Associates program, please reach out to us at [email protected].

Enhanced Vital Care advantages can be found now to latest and existing members and could be used in-store, online or within the Petco app. To learn more about Vital Care, visit

*Full-service baths include deep-cleaning shampoo, blow-dry, 15-minute brushout, scented spritz, gland expression, nail trim and ear cleansing. Full-service haircuts include breed-specific cut and elegance, deep cleansing shampoo, blow-dry, 15-minute brushout, scented spritz, gland expression, nail trim and ear cleansing. Full-service grooming includes breed-specific cut and elegance, deep-cleaning shampoo, blow-dry, 15-minute brushout, scented spritz, gland expression, nail trim and ear cleansing.” Grooming services for dogs only.

**Nutrition savings doesn’t include treats and chews. Grooming services for dogs only.

About Petco, The Health + Wellness Co.  
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. Since our founding in 1965, we have been striving to set latest standards in pet care, delivering comprehensive wellness solutions through our services and products, and creating communities that deepen the pet-pet parent bond. We operate greater than 1,500 Petco locations across the U.S., Mexico and Puerto Rico, including a growing network of greater than 150 in-store veterinary hospitals, and offer a whole online resource for pet health and wellness at and on the Petco app. In tandem with Petco Love (formerly the Petco Foundation), an independent nonprofit organization, we work with and support hundreds of local animal welfare groups across the country and, through in-store adoption events, we have helped find homes for greater than 6.5 million animals. 

Danielle Alvarado  
[email protected]

SOURCE Petco Health and Wellness Company, Inc.