‘Insure Your Happiness’: playful out of doors marketing campaign celebrates the well being advantages of pet possession


The playful marketing campaign for ManyPets is the primary by London artistic studio Unusual since successful the account final yr. The sequence of posters function close-ups of various animals and impactful phrases that draw out actual knowledge from a commissioned research of 385 pet house owners. A fluffy cat enjoys the accompanying textual content, ‘Anti-Stress Ball’ and a sub-header that reads: ‘89% of individuals say their pet helps them cope with nervousness and stress. Whereas an eager-looking pup sits beside the phrase ‘Higher’, alluding to the indisputable fact that 80% of individuals consider their pets give them extra power.

“Pets make every little thing higher,” says Lucy Jameson, co-founder of Unusual. “They do not solely deliver us pleasure. Additionally they have a confirmed constructive influence on each our psychological and bodily wellbeing. In a world of stress and chaos, pets are extra vital than ever. We noticed there was an enormous function and stress for ManyPets to play into right here. We desired to remind people who they need to insure their pets to make sure their happiness.”

As such, the marketing campaign reminds us of the significance of taking care of our pets to “insure our happiness” with ManyPets’ pet insurance coverage. It is a straightforward message that marks a big chapter in the corporate’s journey because it expands its pet well being and insurance coverage supply.

Additional close-up imagery of pets is paired with additional knowledge from the survey, together with a fluffy white pooch that reads ‘Spirit Information’, revealing that 90% of individuals say their pet helps them really feel calm. Whereas a sprightly little canine accompanies the phrase, ‘Private Coach’, with 88% of individuals admitting pets make them extra lively.

“Nobody can deny that the connection between pet and pet dad and mom brings unimaginable mutual profit,” says Ryan Wheaton from ManyPets. “Regardless of this, it may well be troublesome to articulate what pets actually imply to us. Unusual has captured our bond compellingly, highlighting the limitless methods our pets take care of us. In return, pet dad and mom are on the lookout for extra methods to maintain their pets glad and wholesome for longer, and ManyPets is right here to assist make sure that happiness.”

The out of doors sequence will run all through the UK throughout July. It’s going to be accompanied by a sequence of movies with seven completely different endings working throughout tv and on-line over the following two months.