Marco Hutterer Ensures Blissful Cats and Canine – Indonesia Expat


Conserving a pet in Indonesia will be difficult, particularly making an attempt to supply the proper vitamin.

Marco Hutterer is a pet lover who’s seen this problem and considered an answer by offering Blissful Cat and Blissful Canine merchandise via his firm, Blissful Pet Indonesia. Because the President Director, Hutterer shares with Indonesia Expat the specialities of those German-based merchandise and far more for fellow pet lovers!

Hello, Marco! We’d wish to know extra about you. Please introduce your self.

Hello there, I’m Marco Hutterer, a German nationwide, initially from Weilheim, a wonderful little city simply south of Munich, in Bavaria. I’ve been in Jakarta since October 2011 however I acquired to know the nation means earlier, throughout my highschool time, after I got here to Jakarta to spend a yr at “German Worldwide College” in BSD for a college yr overseas. Throughout that point, my uncle lived and labored in Indonesia, so it was the pure alternative for me to flee from my – again then – boring countryside hometown. Since I’m tremendous captivated with travelling anyway, simply like all aviation geek, I used to be up for an journey.


You’re at the moment residing in Jakarta. Share with us your ideas on expat life within the capital and the rationale behind your transfer.

After my college yr in Jakarta in 2005, I went dwelling, completed college, and needed to return again ASAP. Jakarta fascinated me from day one. You both adore it or hate it – I nonetheless adore it right now. What a metropolis it’s: 30 million individuals, however all of them have a smile on their faces for you and luxuriate in their lives as a lot as doable. Along with the vibrancy of the town, it has an addictive really feel for those who get pleasure from a dynamic way of life.

In 2011, I attempted onerous to get again and by chance had the prospect to get a job at DB Schenker’s Jakarta workplace, a number one German logistics firm. I sensed already again then that Indonesia was the place for younger and bold individuals since there have been so many alternatives. I acquired began and constructed my community in addition to my Bahasa expertise and easily loved Indonesia whereas I travelled as a lot as doable on weekends.

Your organization, PT Blissful Pet Indonesia, is the foremost and unique distributor for Germany’s high premium manufacturers, Blissful Canine and Blissful Cat. What can pet lovers anticipate from these German-based manufacturers?

Throughout my logistics profession, I got here throughout pet meals for the primary time and noticed that on this trade, there was an enormous lack of merchandise and choices for pet homeowners. As an entrepreneur, you’ll immediately say, “what an important enterprise alternative”. There have been solely these few large international manufacturers that each child is aware of, however nothing else, nothing particular. Being a cat lover myself, I remembered how choosy my household’s cat again in Germany was and puzzled what cat and canine homeowners in Indonesia would possibly expertise with this very restricted provide, particularly within the premium vitamin phase.

It was throughout that point that an ex-colleague of mine joined Blissful Canine and Blissful Cat in Germany. It didn’t take lengthy till he referred to as me and requested if there’s a likelihood to convey the merchandise to Indonesia. “Hell yeah! Let’s do it” was my actual response and I assume that was the delivery of PT Blissful Pet Indonesia, in addition to my farewell to the usual company profession.

What can pet lovers anticipate from us these days? An enormous portfolio of nice canine and cat meals, all made in Germany, near my hometown, by a devoted and family-owned producer that sources as many uncooked supplies and substances as doable domestically from farmers in Germany. Pointless to say, high quality is our foremost focus and I wish to typically snack on a heat kibble or two after I am on the manufacturing facility in Germany.

Factory in GermanyManufacturing facility in Germany

Full this sentence: Your pets consuming Blissful Canine and Blissful Cat shall be…

Your pets consuming Blissful Canine and Blissful Cat shall be not solely tremendous blissful however most significantly wholesome as a result of they get provided with all important vitamins and minerals that they want, day in and day trip.

Pets usually devour the identical packaged meals over an extended interval. They don’t have the variability of substances like us people, so ensure you get the proper meals and a model that provides choices of various protein sources, so you possibly can typically change to different recipes, to make the “culinary expertise” in your pet extra superb. Would you would like to eat hen daily?

Describe the specialities of Blissful Canine and Blissful Cat merchandise that pet lovers gained’t discover in some other manufacturers out there in Indonesia.

Many manufacturers promote merchandise based mostly on one single protein supply, primarily that is hen. We’re right here to alter this, as a result of, from a vitamin perspective, it’s ridiculous to devour the identical meals with the identical vitamins daily. Cats and canine want selection in meals as nicely for a balanced and wholesome life.

Our product portfolio comes with an enormous vary of various protein sources, reminiscent of salmon, lamb, trout, or beef for cats. For canine, we now have much more unique recipes reminiscent of an ostrich and potato meal for delicate canine with allergy symptoms (Blissful Canine Africa). We additionally simply launched our first vegetarian pet food recipe with plant-based proteins, referred to as Blissful Canine India. This product innovation just lately acquired awarded in Germany as “product of the yr 2021/2022” within the pet food class. You see, for each little gourmand, there’s something in our portfolio.

Why are happiness, household, and high quality made in Germany utilized because the core values?

When our model was established greater than 50 years in the past in Germany, it was the objective to actually convert pets into members of the family. This was, again then, hardly ever the case. Now in 2022, even in nations like Indonesia, pets do play a big function and are seen an increasing number of like members of the family. Pets are an emotional subject, nearly like infants, for a lot of households. For the one that you love pets, as a lot as for your personal child, you’ll wish to ensure that they get nothing however the very best. You would like a model that you would be able to belief for child milk, equally you would like a model that you would be able to belief in your canine or cat meals. That’s why our high quality declare “made with love in Germany” is so essential.

Run via the product buying course of for our readers.

Being away 12,000km from our manufacturing facility in Germany isn’t at all times straightforward. Closure of the Suez Channel, provide chain disruptions, and different exterior impacts do make it usually tough to produce the merchandise on time to Indonesia. Nonetheless, because it is our dedication to our clients to have the meals prepared every time they want it, we now have considerably ramped up our warehousing capacities within the final two years with services in Jakarta and Surabaya. In whole, we’ll give you the chance to retailer as much as 5,500 pallets by the top of 2022.

As a German your self, why is it essential so that you can introduce these manufacturers to the Indonesian market? Are you a pet lover too?

Blissful Canine and Blissful Cat is produced round 60km away from my hometown and due to this fact for me, it’s a extremely emotional product. I’m proud to promote nice high quality merchandise from again dwelling right here, on the opposite aspect of the planet. Subsequently, after I was provided the chance in 2014 to begin this enterprise and to accumulate the manufacturers in Indonesia, I instantly was in for it.

Sadly, since I moved to Jakarta, I don’t have any pets anymore, since I used to be travelling loads and there are such a lot of restrictive residence operators that don’t permit pets in any respect. I’m working an increasing number of from Bali these days, so this will open the door to adopting a pleasant Bali canine, as soon as my spouse and I even have totally settled there. By the way in which, making Jakarta and Indonesia total a greater place to dwell for pets is one in all our native objectives, since I even have seen with my very own eyes how difficult it may be to maintain a pet right here.

Marco, what’s subsequent for the corporate?

We’re at the moment full-speed increasing our workforce to have a nationwide gross sales power. Our enterprise is principally B2B, so we provide our manufacturers to pet outlets and vet clinics but in addition e-commerce is changing into more and more essential. In Indonesia, the pet adoption charge has sky-rocketed throughout the COVID-19 pandemic, so getting our merchandise into each nook of the nation, to each pet proprietor, is our present focus.

Apart from this, we are actually working more and more along with many Indonesian veterinarians. Since 2018, we now have had a devoted “veterinary weight loss plan” product line, that solely veterinarians, or petshop collaborating with veterinarians, can promote. With this product line, we purpose to essentially assist these animals which are very sick and due to this fact have particular wants, reminiscent of meals for cats with urinary points or for canine with liver issues.

We’ve all of it and the merchandise work extraordinarily nicely. Our workforce in Germany has achieved an important job in formulating these merchandise. With this product line, we allow veterinarians in Indonesia to raised assist sick pets to recuperate from their respective ailments and even stop them.

How can our readers get in contact with you and Blissful Pet Indonesia?

These readers that might wish to know extra can get in contact with me immediately by way of electronic mail: [email protected]

We do even have a veterinarian workforce in our workplace in Jakarta in addition to again in Germany, that’s at all times blissful to help you if you might have questions associated to your cats’ or canine’ well being, so be at liberty to drop me an electronic mail and I’ll join you with our specialists, to reply your questions.

Thanks in your time, Marco! Keep wholesome and blissful.


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