Wellness Pet Firm enters contemporary pet grocery store


TEWKSBURY, MASS. — On June 28, Wellness Pet Firm launched its latest Wellness® Bowl Boosters Freshly™ line, which expands upon the corporate’s current Bowl Boosters merchandise. The brand new line marks Wellness Pet Firm’s entrance into the contemporary/frozen class.

In line with the 2021 Recent Pet Meals Examine, carried out by Wellness Pet Firm in partnership with The Valen Group, pet dad and mom are exploring alternative ways to supply their companions with extra selection. Fifty-one % of contemporary pet meals customers and 46% of these all in favour of the contemporary class need to combine their pets’ meals with different merchandise, together with meal toppers and different kibbles, to supply selection to their pets. To fulfill this growing development, Wellness Pet Firm has developed its latest Bowl Boosters Freshly line to supply extra versatility to canine homeowners.

The Bowl Boosters Freshly line consists of three recipes — Rooster and Butternut Squash, Beef and Carrots, and Turkey and Candy Potatoes — formulated with high-quality contemporary proteins, rice and greens. Wellness Pet Firm additionally revealed {that a} latest recipe, particularly formulated for puppies, will likely be coming quickly to the Freshly line. Loaded with nutritional vitamins and minerals, the meals can function a meal topper, deal with or complete-and-balanced meal.

“As pet dad and mom, we search contemporary, whole-food substances for ourselves for a similar cause we would like them for our canines: to see all-day vitality, robust bones and immunity as we navigate life’s adventures and share a life collectively,” stated Danielle Bernal, DVM, veterinarian at Wellness Pet Firm. “While you supercharge your canine’s bowl with Wellness Bowl Boosters Freshly, you supercharge all that you simply do collectively: extra yard frolicking, longer walks across the neighborhood, extra highway journeys to that favourite trailhead, cozier cuddles, extra energetic play dates, and in fact extra significant mealtimes.”

The corporate initially launched the brand new contemporary product line throughout World Pet Expo 2022, together with different product improvements.

The Wellness Bowl Boosters Freshly line is now accessible in branded freezers at PetSmart and on-line by way of Chewy and PetSmart.com. The road will later increase into Petco areas later this summer season.

Learn extra about latest pet meals and deal with merchandise.