Two Methods To Save Cash On Your Canine Meals Throughout The Price-of-living Disaster


As the associated fee of residing disaster begins to take its toll on
canine house owners and their pets, a Christchurch-based pet food
firm has stepped in to assist canine house owners customise their
canines’ diets on a price range.

The Fussy Canine Co. has
created a dietary calculator specifically designed to assist
canine house owners to make use of each day pantry objects and meals waste to
feed their finest associates an inexpensive, top quality,
nutrient-rich weight loss plan.

Fussy Canine’s founder, Anthony
Gardiner, created the calculator after seeing a spike within the
variety of canine house owners asking him for recommendation on how and what
to feed their canines within the face of rising pet meals costs and
low shares of their standard pet meals manufacturers.

“Pet food
may be very costly, and since Covid struck pet care prices
are up 15 per cent at a time when canine registrations are
booming.” says Anthony.

Auckland’s Chained Canine
Rehabilitation and Rehoming Belief is certainly one of many rehoming
charities seeing an enormous improve in purposes from individuals
trying to rehome their canines because of elevated prices. “So
far this yr, we’ve had 88 individuals finishing the
paperwork to present up their canines vs 60 for the entire of
2021,” says Amanda Fraser-Jones (Trustee of

The Fussy Canine Co.’s wallet-friendly,
calculator helps individuals to maintain their pets wholesome and pleased
whereas reducing down on meals waste by utilising their
leftovers to feed their canines the dietary profile they

“Final evening’s mince, floppy previous carrots and
wilted spinach – don’t throw these objects out as a result of
canines love them.”

Accessed by way of, the feeding
calculator relies on globally recognised requirements for canine
dietary necessities, which goal to maximise the well being,
longevity and total wellbeing of canines. Do-it-yourself pet food,
or “uncooked feeding” is turning into more and more widespread with
Pet Enterprise knowledge displaying it’s a class that has grown
by greater than 20 per cent since 2021.

“Our app helps
uncooked feeders perceive precisely what vitamins they’re
giving their little buddies. It’s user-friendly and easily
requires your canine’s age, weight, exercise stage and any
dog-friendly elements you will have available. The outcomes
present human-grade and pet meals labels, in addition to a full
micro-nutrient evaluation, together with nutritional vitamins, minerals,
vitamins, and tells you ways a lot of your recipe your canine
ought to eat per day,” says Anthony.

Whereas the
calculator follows the AAFCO (Affiliation of American Feed
Management Officers) “Full and Balanced” tips,
Anthony doesn’t imagine each meal a canine eats wants
to fulfill these necessities, as long as it balances over

“It’s the identical approach people don’t should
eat 100 per cent full and balanced meals – that may be
very costly and an enormous problem,” he says.
“As an alternative it’s about ensuring your canine will get what it
wants over time.”

Fussy Canine’s app is free for
anybody who would love to entry it, making certain everybody with a
canine can have the peace of thoughts realizing they’re feeding
their canine the meals it must thrive.

The Fussy Canine
Co. additionally has an answer for canine house owners who as a substitute decide to
swap to cheaper pet meals and see their pets grow to be fussy
eaters in consequence.

“It’s widespread for canines to
grow to be fussy in case you swap meals manufacturers to one thing cheaper
however our gravy powders are one other wonderful resolution to assist
your canine eat the biscuits that you could afford. The gravies
are 100% pure and sustainability sourced from human-grade
suppliers proper right here in Recent Zealand. They supply further
flavours and vitamins to your canine which guarantee they may
lap up each bowl,” says Anthony Gardiner.

Canine Meals
Dietary Calculator:

data on The Fussy Canine Co:


contact: Hayley Cope –
or 027 823 1020

About The Fussy Canine

Fussy Canine was born in consequence of Covid-19 when
founder, Anthony Gardiner, misplaced his job and was compelled to
reduce prices. One expense that needed to go was the ‘premium’
meals he’d beforehand fed his three canines. Two of the canines
refused to eat their latest cheaper meals and have become dangerously
underweight. In desperation, Anthony blended up packet gravy,
put it on high of their meals they usually cleaned their bowls. He
then searched the web for packet canine gravy, to no
avail. That’s when he determined to make his personal.

137 job purposes and solely two interviews, and with $300
within the financial institution, The Fussy Canine Co. was formally registered as
a enterprise on 17 September 2020. Gross sales are up 841 per cent
year-on-year and its canine gravy is now stocked in all of the
main pet meals retailers throughout NZ and in 50 supermarkets.
The corporate is now within the technique of gaining its export
licence to focus on concentrating on Australia, Singapore, and South
Korea distribution by the tip of this yr.


· Canine registrations:

Pet meals will increase:

feeding will increase:

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